Paper extraordinaire (Hal Varian)

Abstract
This is an overview of economic phenomena that are important for high-technology industries. Topics covered include personalization of products and prices, versioning, bundling, switching costs, lock-in, economies of scale, network effects, standards, and systems effects.
Most of these phenomena are present in conventional industries, but they are particular important for technology-intensive industries. I provide a survey and review of recent literature and examine some implications of these phenomena for corporate strategy and public policy.

Para quem gosta de Economia Industrial e tem algumas noções básicas (sobre estrutura de custos, procuras, elasticidades, etc), este paper (ou overview) é fabuloso. Resume diversos aspectos da Economia Industrial, aplicando sempre às tecnologias de informação. Lê-se em trinta minutos e não é nada complicado. Vale realmente a pena.